{"id":175,"date":"2026-03-10T14:35:52","date_gmt":"2026-03-10T14:35:52","guid":{"rendered":"https:\/\/thelittlebluedot.com\/portfolio\/sonus-vitae-inclusive-design-and-development\/"},"modified":"2026-03-21T16:15:36","modified_gmt":"2026-03-21T16:15:36","slug":"sonus-vitae-inclusive-design-and-development","status":"publish","type":"page","link":"https:\/\/thelittlebluedot.com\/portfolio\/sonus-vitae-inclusive-design-and-development\/","title":{"rendered":"Sonus Vitae – inclusive design and development"},"content":{"rendered":"
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\u2190 Back<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n
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Sonus Vitae \u2013 defining a therapy product<\/h1>\n\n\n\n

Sonus Vitae<\/strong> is a therapy practice developed from scratch, where I defined the product, brand, and digital experience end-to-end.<\/p>\n\n\n\n

Starting with no audience, positioning, or content, I translated a complex therapy into a clear, accessible offering and delivered a production-ready website designed to support understanding, trust, and conversion.<\/p>\n<\/div>\n\n\n\n

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Role<\/strong>
Product Designer, Design Engineer<\/p>\n\n\n\n

Focus<\/strong>
Product definition, UX strategy, accessibility, end-to-end delivery<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n

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\"The<\/figure>\n\n\n\n
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CONTEXT<\/h2>\n<\/div>\n\n\n\n
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The client, a newly certified practitioner, needed to establish a viable business.<\/p>\n\n\n\n

There was no defined audience, unclear positioning, and a therapy that is not widely understood, making trust and clarity critical to adoption.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n

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PROBLEM<\/h2>\n<\/div>\n\n\n\n
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The core challenge was to turn a complex and unfamiliar therapy into a clear, trustworthy product that people could understand and act on.<\/p>\n\n\n\n

This required:<\/p>\n\n\n\n